• Digital Marketing Specialist

    Location : Vizag

    Job Description

    • Should have managed Digital Marketing projects and should have good experienced in team handling.
    • Developing detailed project plan and monitor progress while delivering projects on time ensuring quality standards are met within budget.
    • Designing the road map and on weekly basis showing the progress on the work update.
    • Coordinate with internal resources and management for the flawless execution of projects.
    • Plan and execute all website, SEO, SMO, social media and email marketing campaigns.
    • Brainstorming new and creative growth strategies while planning, executing and measuring experiments and conversion tests.
    • Developing project scopes and objectives, involving all relevant stakeholders and ensuring technical feasibility.
    • Ensuring resource availability and allocation while developing a detailed project plan to track progress.
    • Identify trends and insights, and optimize spend and performance based on the insights.
    • Communicate with the team and ensure all members are on board with delegated tasks.

    Roles and Responsibilities :

    • Planning and executing digital marketing strategy for SaaS products using online channels.
    • Managing and working with digital marketing and social media teams to deliver impact as per key strategic objectives (generating leads, product awareness, etc).
    • Spearheading inbound and outbound marketing campaigns and content marketing efforts
    • Delivering on content strategy, influencer management, and social & community management
    • Working closely with teams like Search, Social Media and Web Analytics to improve SEO efforts
    • Managing online distribution (paid and free) of key content created for customers
    • Content Marketing : Social Media, Blogs, Infographic, etc
    • Email marketing newsletters and email drips.