Top Visual Search Companies

Visual Search:

Visual search is a type of perceptual task requiring attention that typically involves an active scan of the visual environment for a particular object or feature (the target) among other objects or features (the distractors). Visual search can take place with or without eye movements. The ability to consciously locate an object or target amongst a complex array of stimuli has been extensively studied over the past 40 years. Practical examples of using visual search can be seen in everyday life, such as when one is picking out a product on a supermarket shelf, when animals are searching for food amongst piles of leaves, when trying to find your friend in a large crowd of people, or simply when playing visual search games such as Where's Wally? Many visual search paradigms have used eye movement as a means to measure the degree of attention given to stimuli. However, vast research to date suggests that eye movements move independently of attention, and therefore are not a reliable method to examine the role of attention. Much previous literature on visual search uses reaction time in order to measure the time it takes to detect the target amongst its distractors. An example of this could be a green square (the target) amongst a set of red circles (the distractors).