Quality Analytics

Quality Analytics is a 100% virtual software company. Our goal is to empower everyday marketers with the data they need and disrupt their respective industries.

We help savvy media buyers, and data-driven brands, buy better TV and Radio every day. We measure actions, not audiences.

At Quality Analytics, we believe that ratings estimates are not meaningful enough to predict advertising outcomes, especially when sourced from multiple reporting systems. Direct response (DRTV) marketers need a smarter way to buy and sell television and radio broadcast, cable, satellite ad spots – whether they be national or local – combined. Actions, like customer website visits or E-commerce transactions are a better metric on which to optimize.