Micromax Mobile

Micromax is an Indian consumer electronics company located in Gurgaon, Haryana, India. It focuses on the manufacturing of mobile telephones and LED televisions. It has 23 domestic offices across the country and international offices in Hong Kong, USA and Dubai. Presently, the company has about 1400 employees.

Micromax is the largest mobile phone manufacturer in India and 12th largest handset manufacturer in the world. According to industry analysts, as of 2012, Micromax leads the Indian tablet market with a share of 18.4%, ahead of Samsung and Apple, and is the third largest mobile phone vendor in terms of volume. The companys rapid market share growth since it entered the Indian mobile devices market in 2008 is primarily attributed to its strategy of aggressive low pricing in the entry-level segments of its products and its wide distribution setup. The company operates in 14 locations: Hong Kong, Bangladesh, Nepal, Sri-Lanka, Maldives, UAE, Kingdom of Saudi Arabia, Kuwait, Qatar, Oman, Afghanistan and Brazil.