Melissa Reviews | Biz of IT Innovation Platform

Melissa

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Melissa helps companies to harness Big Data, legacy data, and people data (names, addresses, phone numbers, and emails).

Customer data is the lifeblood of your organization. But it goes bad (up to 25% per year). Much of it is incorrect, outdated, or unstructured and fragmented across multiple systems – preventing operational efficiency, successful marketing and sales efforts, and a rewarding customer experience.

For more than 30 years, Melissa has been a leading provider of global identity verification and data quality solutions. Using cutting-edge technology and multi-sourced global reference data, we provide the solutions to support your Know Your Customer (KYC) initiatives, prevent fraud, reduce costs and improve fulfillment – at every point of the data chain.

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