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Lead generation services work as a supplement to or a replacement for in-house efforts using lead generation software such as lead capture software. Leads that are collected through an outsourced services provider can be further validated using lead intelligence software and lead scoring software. Lead lists that are assembled and delivered using these services can be uploaded into your organization’s CRM software to be organized, accessed, and updated throughout the sales lifecycle. Lead generation services can be used in conjunction with other outsourced services such as inbound marketing services and email marketing services.

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