EasyPlan Reviews | Bizofit Innovation Platform


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“We are building a savings and investment app for India. We target young, urban professionals (22 to 27 years old, earning $ 5000 + / year), who lack access to physical financial advisors.

The solution has three key parts:

1/ Planning: We help users build a monthly savings plan. The plan tells them how much they should save every month to achieve their goals. It also tells them how to allocate their savings between different financial products.

2/ Execution: Our algorithm recommends saving in a separate bank account for short term goals, fixed deposits for medium term goals, and a mix of mutual funds for long term goals. Users can open these financial accounts through the app, and move money seamlessly into them every month.

3/ Ongoing engagement: We remind users to move money into their saving/investment accounts right after their salary comes in (“Save before you spend”).

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