Brainshark

Brainshark was founded in 1999 with one vision: to transform the way businesspeople create and share content. From this vision, the Brainshark platform was born – enabling the average businessperson with only basic tools, like PowerPoint and the phone, to create high-impact video presentations that help lower costs and drive business value. Before the ideas of user-generated content, software-as-a-service and online video became standard practice, Brainshark was already pioneering these concepts to enhance business communications.

Today, Brainshark helps thousands of companies around the world improve productivity with cloud-based business presentation solutions for sales, marketing and training.

Inspiration

Initially, Brainshark began by addressing a pressing need in the corporate training industry. Organizations were spending months of time and tens of thousands of dollars in computer-based course development. Brainshark Founder and CEO Joe Gustafson knew he could provide a better way, by allowing organizations to empower their subject matter experts to create eLearning content within minutes… at a fraction of the previous cost. Brainshark soon encountered a groundswell of demand from other business areas that needed to rapidly create, share and track their business communications. Business professionals from sales, marketing, channel and HR functions soon began using Brainshark to create and share content that their audiences could consume anytime, anywhere and from any device.