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Blippar is the leading visual discovery app, harnessing augmented reality and image-recognition technology to bring the physical world to life through smartphones. Once the Blippar app is downloaded, people can blipp (“scan”) objects they’re curious about and unlock useful and entertaining content. Since launching in the UK in 2011, Blippar has expanded rapidly, partnering with some of the biggest and most exciting brands and media owners in the world, including Cond?? Nast, TIME Inc., Unilever, Procter & Gamble, PepsiCo, Nestl??, Heinz, Coca-Cola, Anheuser Busch, L’Or??al, Universal Pictures and Jaguar.

A strong ally for brands, Blippar provides new and exciting ways to drive engagement and interaction, and for the first time offers tangible data on ROI for real-world marketing. The company offers print media an impressive value proposition: Blippar aims to reinvigorate the industry by adding more value to existing content, bridging the physical world with the digital one, and bringing static, flat content to real-time, interactive life.

Blippar also has a self-service platform Blippbuilder, which enables license-holders – whether publishers, agencies or brands ‘ to build blipps into their products, pages, advertising collateral quickly and simply without any help from us. The game-changing web-based program enables brands, media outlets and creative agencies to turn all their physical output – from print pages and billboards to packaging and merchandising – instantly interactive.

Determined to steer the growth of the AR industry and champion this new consumer behavior, Blippar acquired Layar in June 2014, a pioneering AR company founded in the late 2000s. The combined user base (50m+), data and technology makes Blippar the world’s most influential AR company.

In June 2015, Blippar invested in smart specs company WaveOptics. WaveOptics is developing low-energy lenses that provide a live display for the wearer but can be fitted into ordinary spectacles frames.

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