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“Fewer than 60 million Indians invest in equities today – at most only 4.5%
of the population. The ratio of AUM to GDP is less than 16%, among the lowest for large economies. The vast majority of Indians with savings income continue to hold it in lower-return stores of value such as fixed
deposits, gold, jewellery, and physical property. This is happening due to lack of information and lack of access. Basis is a social investing platform that will empower its users to consume and share financial content educating and motivating them to make investments in shares and equity.”

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