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Product Name: IDDEA
Affinnova is a global marketing technology company that dramatically improves innovation and marketing success rates. Powered by Affinnova’s optimization algorithms and predictive analytics and insights, marketers can explore a substantially wider creative space of product, advertising and design ideas, quickly identifying which will perform best in the market.

Led by the strength of its technology platform, Affinnova has gained significant momentum across both large and mid-sized enterprises including such Global Fortune 500 companies as Procter & Gamble, Nestle, Pfizer and Bank of America.

Recently, Affinnova compared concepts and executions developed using its technology platform against those using other tools and processes. Results proved on average that 54% more consumers would buy or act on concepts or executions optimized by Affinnova versus challenger executions. In the Consumer Packaged Goods industry, Affinnova-optimized products generate double the in-market success rates and revenues.

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