AccelTrees core specialization is in mobile enterprise applications. It has been able to achieve this by leveraging the power of its FRED mobile framework (IPR owned by the company) to build web-based application products that incorporate workflows, business logic and uses mobile phone as well as PC browsers as front-ends. AccelTrees officers have a vast and in-depth knowledge of the banking and finance industry, having worked with world-renowned marquee customers. In addition to putting processes in place and with the help of the FRED framework, which incorporates workflow and business logic, products in the sales and distribution area have also been developed. The company offers products in two domains –- banking and insurance, and sales and distribution. In the former it specialises in applications that act as front-end systems to the core system of a bank, finance company or an insurance company, like mobile collections for recovery of payments and group insurance management for insurance broking companies to manage their group health insurance clients. In sales and distribution, the companys expertise is in direct sales system for direct sales agents on the move, and sales budgeting and monitoring system for market share based planning and sales force tracking.
