Wednesday, January 16, 2019

Embracing the Power of ‘Reverse Marketing’ in the World of Digital Marketing

Digital Marketing is the channel of delivering brand message by leveraging three basic elements: people, process, and technology. Digital marketing is an agile framework where the consumer has control over what...


Impact of Foreign Exchange Fluctuations on Indian IT companies

15% depreciation of the Rupee, followed by 8% appreciation, all within the quarter, and the quarter is not even done.  Unprecedented. It will be interesting...