Drone analytics startup Aria Insights suddenly shutters
Drone analytics startup Aria Insights suddenly shutters

- 4 weeks agoEarlier this year, Helen Greiner-founded drone startup Cyphy Works announced a major change. The company was rebooting and renaming itself Aria Insights, a move that arrived with a new-founded, AI/data-driven focus. Now, just over two months later, the compan…...

How Cambridge Analytica Sparked the Great Privacy Awakening
How Cambridge Analytica Sparked the Great Privacy Awakening

- 1 month agoRepercussions from the scandal swirling around the data analytics firm continue to be felt across the tech industry....

OpenGamma raises $10M in a growth funding round led by Dawn Capital
OpenGamma raises $10M in a growth funding round led by Dawn Capital

- 2 weeks agoOver ten years ago, OpenGamma emerged as one of London’s new breed of FinTech startups, launching an open source analytics and risk management platform for the financial services industry. Its open architecture allowed financial services firms to develop anal…...

Employee retention platform Peakon raises further $35M in a new round led by Atomico
Employee retention platform Peakon raises further $35M in a new round led by Atomico

- 4 weeks agoPeakon, the Denmark headquartered “employee retention platform,” has raised a further $35 million in funding. Described as a Series B extension, the round is led by European venture capital firm Atomico, with backing from existing investors, including EQT Ven…...

TradingView acquires TradeIt to add instant trading APIs to its investor toolkit
TradingView acquires TradeIt to add instant trading APIs to its investor toolkit

- 2 weeks agoAfter raising $37 million to bring its on-the-spot stock market analytics tools to a wider range of publishers and other internet partners, TradingView today has announced its first acquisition to supercharge the services that it offers to investors, wherever…...

Palantir wins $800 million contract to build the U.S. Army’s next battlefield software system
Palantir wins $800 million contract to build the U.S. Army’s next battlefield software system

- 3 weeks agoPalantir just landed a landmark contract with the U.S. Army worth north of $800 million. The Washington Posts reports that the Silicon Valley data analytics company was tapped over traditional defense contractor Raytheon on the project, which tasks Palantir w…...

Spotify’s new ad metrics show what listeners do after they click
Spotify’s new ad metrics show what listeners do after they click

- 1 week agoSpotify is launching new analytics tools to help artists and their teams better understand how well their ads are working. The company today says it’s rolling out new streaming conversion metrics that will show how Spotify listeners reacted to a particular ad…...

Adobe and Salesforce announce Customer Data Platforms to pull data into single view
Adobe and Salesforce announce Customer Data Platforms to pull data into single view

- 3 weeks agoMarketing analytics is an increasingly complex business. It’s meant to collect as much information as possible across multiple channels from multiple tools and provide marketers with as complete a picture of their customers and their experience in dealing wit…...

Google Cloud challenges AWS with new open-source integrations
Google Cloud challenges AWS with new open-source integrations

- 1 week agoGoogle today announced that it has partnered with a number of top open-source data management and analytics companies to integrate their products into its Google Cloud Platform and offer them as managed services operated by its partners. The partners here are…...

Master Excel to kickstart a career in data analytics by taking this online course
Master Excel to kickstart a career in data analytics by taking this online course

- 6 days agoIf Friends was set in the present day, and Chandler, Joey, Rachel, and Monica were playing the who-knows-who-best trivia game, the girls would have easily named Chandler's job, which is, at its very core, a Data Scientist. Given that companies today are colle…...

5 steps to improve media performance using Google Analytics
5 steps to improve media performance using Google Analytics

- 1 week agoThis is the second post in a series about how linking Google Analytics and Google Ads can help marketers gain deeper insights, create smarter campaigns, and drive better business outcomes. Today’s customers expect the right message at the right time—even as t…...

Adobe’s first auto app will give real-time car maintenance tips
Adobe’s first auto app will give real-time car maintenance tips

- 3 weeks agoThe company behind Photoshop has an idea to make your next auto mechanic visit less of a confusing, expensive mess. Adobe has a new app that tracks car stats, like how the battery or engine is doing. It takes the Adobe Analytics platform typically used for a …...

Google Analytics and Google Ads: A Powerful Pairing
Google Analytics and Google Ads: A Powerful Pairing

- 2 weeks agoToday’s customer journey doesn’t follow a standard path—it’s diverse, non-linear, and always evolving. Consumers conduct research about products across a variety of devices—and marketers are looking for ways to deliver experiences that meet consumers’ rising …...

AT&T's Bogus '5G E' Service Loses in Speed Tests Against Other Networks
AT&T's Bogus '5G E' Service Loses in Speed Tests Against Other Networks

- 4 weeks agoWhen AT&T rebranded part of its 4G cell service as 5G E, or 5G Evolution, it wasn’t fooling anyone. That’s because, despite claims that 5G E was the first step to a true 5G network, the phones were the same, the speeds were the same, the only thing that h…...

Atlassian gives Confluence a makeover, acquires Good Software
Atlassian gives Confluence a makeover, acquires Good Software

- 1 week agoAtlassian today announced a new version of Confluence, its collaboration platform. While the company has recently focused more on tools like Jira, Bitbucket and Trello, Confluence has continued to gain traction as a content collaboration tool for technical an…...

5 Tips for Creating Your First (Successful) Online Course
5 Tips for Creating Your First (Successful) Online Course

- 3 weeks agoThink you have nothing to teach? Think again. Your website analytics will pinpoint exactly what you should turn into a course....

EA Lays Off 350 People In Marketing, Publishing, Analytics
EA Lays Off 350 People In Marketing, Publishing, Analytics

- 3 weeks agoThe video game publisher Electronic Arts is laying off 350 people in its marketing, publishing, and analytics departments, the latest move in what’s been a brutal year for the gaming industry. Read more......

Gathering insights in Google Analytics can be as easy as A-B-C
Gathering insights in Google Analytics can be as easy as A-B-C

- 3 days agoToday’s customers are deeply curious, searching high and low for information about a product before making a purchase. And this curiosity applies to purchases big and small—just consider the fact that mobile searches for “best earbuds” have grown by over 130 …...

Symantec: 2 out of 3 hotels leak your personal details
Symantec: 2 out of 3 hotels leak your personal details

- 1 week agoIt turns out one of the riskiest things you can do for your personal data is book a hotel room. That's the conclusion of Symantec after reviewing more than 1,500 hotel websites spread across 54 different countries. As Reuters reports, the review carried out b…...

Endangered rhinos are now being protected by powerful data analytics
Endangered rhinos are now being protected by powerful data analytics

- 3 days agoAfter poaching surged recently, the South African government turned to techniques more often used to study consumers to help identify–and shut down–the networks that connect illegal guns, poachers, and rhino horn buyers. The technological fight against wildli…...

News via Google. See more news matching 'Analytics'

  •  
  •  
  •  
  •  
  •  
  •