LATEST ARTICLES

(Source: The Marketing Technologist)

Recommendation Engines : The Collective intelligence Concepts

  Have you ever wondered how YouTube recommends videos that you may enjoy? How Facebook populates your newsfeeds with content that is relevant? How Netflix always seems to know which movies you...

How big is the IoT market?

IoT is not just a buzzword and it will have profound impact on our lives, the way we live and way we interact with objects around us. It is already part...

5 Key Benefits of Social Media Marketing

Social media marketing (SMM) has been presence for quite some time now, and its benefits are quite lucrative to talk about. This new approach to marketing the company’s products and services...

Top trends in contact centre management technology in 2017

   Omnichannel   Customers are interacting with companies across multiple channels such as chat, web, phone, email and text and still want to have consistent experience across all the channels. 96%...

Robotic Process Automation – A Bigger Threat To Jobs Than Impending H-1B Policies

The recent H-1B reform by President Trump has sent Indian IT Companies into a tailspin. If you have not already heard, the new bill proposes more than doubling the minimum base...

IT Outsourcing Myths in Financial Institutions and Community Banks

For many financial institutions whether it is bank or credit union or insurance organization, outsourcing the development and maintenance projects can be a difficult decision. Financial institutions rely heavily on technology...

Review of IT Services, BFSI and Fintech Startups

Indian IT Services (BFSI) Outlook Report for 2017 - Global IT Spending on BFSI Sector with Key components - Growth and Market Size of Indian IT Services from 2015 to 2025 - Top 10...

Changing Trends of Digital Marketing in 2017

Marketing industry is one sector that never slows down and moves ahead with every passing year. During the year 2016 there were many new marketing mantras like influencer marketing, video etc...

BI Solutions trend in Banking Industry in 2017

Above data shows that banking industry share along of Big Data and Analytics Spend will be 13.1% which will be roughly $17.5 B in 2016. Big Data and Analytics sales will...

What would be cloud computing trend in 2017?

In the present scenario, the ways of marketing have changed drastically with the CIO’s and CMO’s depending more on the cloud computing technology. Cloud driven campaign is the need of the...